
Terry College of Business students competed in the final round of the 2026 Global Mobility Industry Solutions Competition, hosted by the Metro Atlanta Relocation Council (MARC) in Atlanta on March 19.

Teff — an ancient grain that forms the foundation of Ethiopian cuisine — has fueled human achievement for at least 4,000 years. Now, University of Michigan MBA student Saron Mechale wants to turn it into a go-to fuel for sports performance. Her sports snack creation, goTeff, took home the $15,000 top prize at the University of Georgia Collegiate Great Brands Competition.

When Allison O’Kelly BBA ’94 had her first child, she was working at Toys “R” Us and struggling to balance the demands of motherhood and working full time. Aiming to reduce her stress while remaining professionally competitive, she started an accounting firm, offering part-time and freelance work to local clients.

A former English major who transitioned into the world of linguistics and data science, Ireland joined the Terry College of Business in 2025 as the assistant director of the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights. Now, as the college’s director for the Terry Analytics Lab, she is proving that analytics tools are for people who work with words and numbers alike.

The Trucking Profitability Strategies (TPS) conference, hosted annually by UGA’s Executive Education and the Terry College of Business, has delivered three decades’ worth of trucking knowledge for companies big and small. TPS attendance is limited to asset-based carriers and executive-level decision-makers, creating an environment where leaders speak openly about their challenges and share strategies to survive and grow.

The University of Georgia Stock Pitch Competition, organized by the Student Managed Investment Fund (SMIF) and the Terry College Department of Finance, continues to grow its reputation as an essential bridge between top-tier students and their future employers. This year’s contest took in applications from a record 131 stock pitch teams and organizers invited 20 teams from 18 schools to compete in Athens.

Rotation, a fashion rental startup envisioned by accounting and finance student Skyler Ventura, aims to monetize that practice and exponentially expand the number of closets available.
The concept took home the $2,500 first prize at UGA Entrepreneurship’s first Spring 2026 Idea Accelerator Demo Day pitch contest.

As artificial intelligence redefines the global art market, students in Terry’s Business in the Creative Economy class are getting a front-row seat to the revolution. In a recent deep dive into AI filmmaking, students engaged with industry leaders to explore how generative tools are shifting the business of art.