Movie studios estimate that they lose billions of dollars to digital movie piracy. But a new marketing study from the University of Georgia finds that piracy can actually boost ticket sales in certain situations. The reason: pirates talk.
Category: Research
“Lightning never strikes the same place twice.” It’s a comforting thought for someone who just lost everything in a once-in-a-lifetime disaster. But it’s not the kind of advice that should be applied to property insurance decisions.
Employees who feel they are treated fairly by their supervisors perform better at work, but new research finds perceptions of fairness are swayed by the mood and outlook employees bring to work.
Digital technology has transformed almost every type of work in the last half-century, but on the open range a lot of the heavy lifting is still done by a cowboy and a horse. Soon, those cowboys may be getting airborne assistance.
Alex Reed, an associate professor of legal studies and director of the Legal Studies Certificate Program at the Terry College of Business, answers questions about the legal doctrine behind the June 2020 Supreme Court cast that prohibited employment discrimination on the basis of sexual orientation and gender identity.
Since joining the faculty of the University Georgia Terry College of Business 10 years ago, Anindita Chakravarty has built a reputation as an expert in digital marketing and marketing performance metrics.
Female and minority inventors are less likely to have their patent applications granted by the U.S. Patent and Trademark Office, according to a new study from the University of Georgia. Applications with feminine-sounding names, as opposed to androgynous names, are less likely to be approved, too.
A graphic showing the Terry College’s top research productivity rankings in 2020
Faculty accolades at the Terry College of Business for Spring/Summer 2020.
LED lightbulbs, programmable thermostats, high-density insulation and electric vehicles — despite these innovations, about two-thirds of the energy produced in the US is lost to inefficiencies, according to national studies.