“No-makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they’ll tell you a good chunk of those photos tagged #nomakeup online actually require multiple cosmetics to look so “natural.”
Category: Research
For several years now, large investment firms have used public proclamations, like BlackRock’s “Dear CEO” letters, to signal their commitment to corporate social responsibility. New research shows the companies these firms invest in are picking up the signal and repeating the message.
Soon, $50 and $100 bills may be a thing of the past. That’s the future some economists are predicting—and want. But will people be better off without paper money? New research from the University of Georgia suggests they could be—as long as certain taxes are lowered too.
It turns out that sales professionals avoid chasing “big whale” sales in favor of lesser deals with more assurance of converting the sale, explains sales management expert Son K. Lam, a professor of marketing at the University of Georgia Terry College of Business.
In the 30 years since the University of Georgia’s Selig Center for Economic Growth launched its Multicultural Economy report, the population of the United States has grown more racially and ethnically diverse and so has the nation’s buying power.
When putting a house on the market, who has the edge when it comes to selling for a profit? Chances are — unless you’re a full-time real estate investor — it’s not you.
Santanu Chatterjee has been named associate dean for diversity, international and master’s programs at the University of Georgia Terry College of Business.
The Institute for the Study of Business Markets has recognized Terry College of Business marketing professor Sundar Bharadwaj as an ISBM Distinguished Research Fellow, one of the high honors in B2B marketing research.
Five University of Georgia professors were appointed this summer to endowed professorships in the Terry College of Business.
Founded in 1853. Made in our hometown of Chicago. A fourth-generation family business. Would claims like these make you more likely to buy a product? If so, you’re not alone.